05
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23
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46
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49
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Live Masterclass 5 February 10 AM CET

From Conversation to Client

Do you run a Consultancy or Agency and do you struggle to turn conversations into paying clients?

Find out exactly how you can do so with a strategic approach to sales.

Do people know where to find you, but do they say 'no' when it come to working with you?

You run a specialist consultancy or expert agency. You sell expertise, and outcomes, not standard packages. Most of your sales happen through conversations, building trust and relationships, followed by proposals.

  You already have leads and good conversations.
But if interest is not turning into clients, then you've got a "Leaking Pipeline" problem: high-quality conversations and detailed proposals that don't convert into signed contracts and paid invoices.

You might recognize this...

You’ve just finished a call. 
The conversation went well, yet you’re unsure about the next step. They did ask for more information,
but there was no clear indication if they wanted to work with you.  
You wonder: Did I explain it clearly enough? Did they actually see the impact? 

You spent serious time on the proposal for a promising client. 
But weeks have passed since you sent it and still no reply. Should you follow up,
or wait a few more days? When they finally respond they tell you "The budget isn't there", "It's not a priority right now" or "There are still people that need to decide".

You are doubting your price and your proposal. Did you miss some information? Do they not like you enough?
Are they any competitors you don't know of?

Knowing they’re interested and you can help them, but not getting a YES..
That is frustrating.

How Would You Feel If...

  • You end your conversation with a client that can wait to work with you and who believes you are the right party to help them out.
  • You hang up confidently, feeling happy and excited. 
  • You send proposals that lead to clear decisions instead of awkward silence. 
  • You have clients that understand your value before they see the price 
  • Decision-makers are aligned upfront 
  • Follow-ups feels natural rather than awkward. 
  • You’re no longer guessing where a deal stands or doubting your pricing. 

You don't want to be salesy or “sell harder”

But you do want more deals to close with clients, especially when they are a good fit.

And that is possible!

With a strategic sales approach that helps your next client move from interest to a clear YES in an authentic way, without being 'salesy'. A process in which your calls, proposals, and follow-up work together to make your value obvious and the next step clear.

If you want to see how this would look in your business, book a personal call with me by clicking the button below.
Let’s talk and map out what needs to change to get more consistent YESES.

Hi, my name is ZJ

Business and Sales Strategist

I spent over a decade working as a strategy consultant for corporate businesses, while involved in high-stakes proposals for deals ranging from €125K to several million. That experience taught me how agencies and consultancies really sell: through trust, process, and alignment, not one-off sales tactics.

I take a strategic approach to sales that fits how expertise-driven businesses actually sell combining clear positioning, strong conversations, and proposals that lead to decisions. I’ve seen too many experts struggle to sell their work in a way that reflects its true value, and that’s a missed opportunity!

Over the past few years I’ve helped my clients land deals ranging from €20K and €40K by making their value unmistakably clear, not by pushing harder.

Having learned to sell my own expertise as an entrepreneur, I’ve learned firsthand what it takes to sell your own expertise, combining sales skills with strategy.

Today, I help established boutique agencies and consultancies convert more leads into high-ticket and better fit clients in a way that is grounded, professional, and effective.

ZJ helped us win a big contract at a client (Eur 37k)

Before working with ZJ, I pitched my ideas to the wrong stakeholders at the client side.  ZJ helped me see where our value truly lies and this has helped us win a big contract at a client (Eur 37k) we are really happy about. What I like the most is that ZJ is an experienced consultant and has heaps of knowledge and feedback. She goes above and beyond to help you and she's only a call away.  

Evita Lammes
Founder Studio Samen

Check out my free resources below to get started

5 Proposal Tips to Win Clients!

Get instant access to this Free video in which I share 5 golden tips to get a YES to your proposal and sign you next client with confidence (without discounting!)

Podcast Episode 44.
Why You Shouldn't Ask What your potential client wants from you

How to stay in your expert role and guide the client to success

Podcast Episode 43

3 ways to Articulate your value better so your prospect says YES