Do you get leads, but do you want to turn more of them into clients?
Not just any client, but clients that are a great fit and that say
'Let's do it!' instead of 'Let me think about it'.
In this live online session for consultancies and agencies,
You will discover what you need to do to become the obvious choice.
I will cover:
Why good conversations still don’t turn into signed clients
A great conversation and being likeable, is not enough to sign a client. The calls you have with a prospect are THE moments to position yourself in the right way. You will discover what to do in these conversations to make them not just like you but trust you to take the next step.
What to stop doing in proposals if you want prospects to say YES
Using a proposal template with a nice layout or filling out one from Canva are not going to help you sign the deal. Most consultancies and agencies approach the proposal in the wrong way. You will discover how to use the proposal as a confirmation tool rather than a 'brochure' that leaves the prospect with more questions than answers.
How to sell your expertise without discounting or pushing
Those prospect asking for discounts or saying you are too expensive? You will discover what it takes to sell your expertise without underselling yourself.
This client got feedback on her proposal and signed a 37k client
This client signed a 22k client
Hi, my name is ZJ
Business and Sales Strategist
I spent over a decade working as a strategy consultant for corporate businesses, and as such I was involved in complex sales cycles, high-stakes proposals, and deals ranging from €125K to several million. That experience taught me how agencies and consultancies really sell: through trust, process, and alignment, not one-off sales tactics.
As a strategist, I take a strategic approach to sales that fits how expertise-driven businesses actually sell combining clear positioning, strong conversations, and proposals. I’ve seen too many experts struggle to sell their work in a way that reflects its true value, and that’s a missed opportunity!
Over the past few years I’ve helped my clients land deals ranging from €20K and €40K by making their value unmistakably clear, not by pushing harder.
Having learned to sell my own expertise as an entrepreneur too, I’ve learned firsthand what it takes to sell your own expertise, combining sales skills with strategy.
Today, I help established boutique agencies and consultancies convert more leads into higher ticket and better fit clients in a way that is grounded, professional, and effective.
