LIVE ONLINE MASTERCLASS
From Conversation
to Client
5 February 2026, 10.00 AM CET
Discover how to strategically turn more leads into paying clients for your consultancy or agency, without being salesy or discounting
This client got feedback on her proposal and signed a 37k client
This client signed a 22k client
Hi, my name is ZJ
Business and Sales Strategist
I spent over a decade working as a strategy consultant for corporate businesses, and as such I was involved in complex sales cycles, high-stakes proposals, and deals ranging from €125K to several million. That experience taught me how agencies and consultancies really sell: through trust, process, and alignment, not one-off sales tactics.
As a strategist, I take a strategic approach to sales that fits how expertise-driven businesses actually sell combining clear positioning, strong conversations, and proposals. I’ve seen too many experts struggle to sell their work in a way that reflects its true value, and that’s a missed opportunity!
Over the past few years I’ve helped my clients land deals ranging from €20K and €40K by making their value unmistakably clear, not by pushing harder.
Having learned to sell my own expertise as an entrepreneur too, I’ve learned firsthand what it takes to sell your own expertise, combining sales skills with strategy.
Today, I help established boutique agencies and consultancies convert more leads into higher ticket and better fit clients in a way that is grounded, professional, and effective.
