12 ways to level up your pre-proposal lead conversation for a 'yes'

The first conversation is often seen as an intake or quick chat: just to see what your potential client wants to have. Big mistake!

The first conversation you have with a lead is a huge opportunity! If done right, this first conversation sets the stage, helps you to position yourself and will help your write a better proposal that turns your lead into a client.  

Use these 12 upgrades in your your conversation, position yourself right and guide your prospect in making a decision before you even write your proposal.